Out with the Old, In with the Brew - York Coffee Emporium

The York Emporium Rebrand

Dear coffee-loving adventurers, gather round, for we have momentous news! York Emporium has donned a fresh new look, a spruced-up brand, and an even greater dedication to bringing you the most splendid coffee this side of the Milky Way. But with change comes a little bittersweet reality – some of our old faithful roasts have been gently retired, bidding adieu to make way for an even more dazzling coffee selection.

Now, before you clutch your coffee cups in despair, fear not! We wouldn’t dream of leaving you high and dry (or worse, decaffeinated). Many of your beloved beans have found reincarnation in new and exciting roasts that are just as marvellous – if not even better. And for those who wish to take one last sip of nostalgia, we’ve rounded up these departing delights on our Clearance Page for a limited time only. Once they’re gone, they’re gone, so best get your skates on!

We Know Change Can Be Tough

We appreciate this brand refresh is a big change, and generally, people don’t like change, especially when they can’t find what they’re looking for. But rest assured, we’ve not lost our marbles (only a few beans along the way).

We had to make these changes because, quite frankly, we had too many coffees going on, and it was becoming more unmanageable than a herd of caffeinated squirrels. This refresh is all about creating a better structure for our products, which means you’ll receive even better quality roasts. Plus, we’re sourcing more sustainable beans—better for the environment, for you, and for us.

If you’re looking for your old favourites, this handy guide will tell you if it’s metamorphosed into something new or has been retired (for the time being, at least).

The Grand Coffee Swap – Who’s Replacing Who?

To make your transition smoother than a perfectly frothed flat white, we’ve compiled a list of which new roasts are stepping into the shoes (or rather, the coffee bags) of our retired favourites:

NAME CHANGES

Why the Change? 

Rebranding takes precision, passion, and just the right amount of boldness. We wanted to refresh our offering, refine our roasts, and create a selection that truly represents our adventurous spirit. Some of our previous coffees have been retired simply because we’ve found even better beans, new roasting techniques, previous products being financially unviable, or improved roasts that better capture the magic of the cup.

But worry not, dear coffee aficionados! We’ve ensured that every single replacement retains the magic and depth you loved about your old favourites – if not enhancing it tenfold.

Last Chance to Stock Up!

If your heart still pines for one of our soon-to-be-gone coffees, now is the time to act. Head over to our Clearance Page and stock up before these legendary beans ride off into the sunset. Once they’re gone, they’ll be nothing more than a fond memory and a lingering aroma in your favourite coffee mug.

So, onward we go into this exciting new chapter of York Emporium – with fresh branding, a reinvigorated coffee lineup, and the same unwavering love for the brew. Here’s to new beginnings, bold flavours, and the eternal pursuit of the perfect cup.

Happy sipping!

From your friends at York Coffee Emporium.