
Explore New Coffee Origins Every Month at York Coffee Emporium
Coffee has always been a drink of journeys. Every cup carries a story that began far from our kitchens, in the mountains of Rwanda, the valleys of Colombia, or the volcanic soils of Sumatra. To sip coffee is to travel by flavour— a passport in a mug, an invitation to explore the world without leaving your armchair.
At York Emporium, we believe that discovery is the beating heart of coffee. That’s why our roastery is always alive with new arrivals, seasonal harvests, and rare finds. From micro-lots carefully cultivated by smallholder farmers to bold blends designed to surprise, our shelves are constantly changing—along with the opportunity to explore.
Why Origins Matter
Coffee is never just coffee. The land it grows on, the altitude, the climate, and the care of the farmer all shape its flavour.
- South American coffees often bring nutty, chocolatey richness.
- African coffees sparkle with citrus, berries, and floral notes.
- Asian coffees carry earthy depth, spice, and syrupy sweetness.
- Central American coffees often balance brightness with smooth, caramel tones.
Each origin has its own accent, its own personality. By exploring them, you don’t just taste coffee—you learn to recognise and celebrate the diversity of the beans.
A Monthly Adventure
To keep discovery alive, we created the Discovery Club: a subscription that delivers new coffees to your door every month. One month you may be sipping a bright and juicy Kenyan, the next a mellow Brazilian or an enigmatic Rwandan. Each bag is chosen to surprise, delight, and expand your palate.
It’s coffee as adventure, and each delivery provides a stamp in your flavour passport.
For those who want something truly rare, our Roasters Reserve is the perfect choice. These are micro-batch treasures: limited harvests, unusual varietals, and coffees that showcase something exceptional. Available only in small quantities, they’re fleeting and fabulous—and often only come about once a year.
The Benefits of Exploring New Origins
- Discover new flavours: Move beyond “coffee tastes like coffee” and experience fruit, spice, chocolate, and floral notes.
- Expand your brewing repertoire: Different origins shine in different methods—think fruity Africans for V60s, bold Sumatran for espresso.
- Support global growers: By exploring origins, you support farmers across continents, many of whom grow small, speciality lots.
- Never get bored: With new coffees arriving each month, your morning cup is never predictable.
How to Taste Like an Explorer
You don’t need to be a professional taster to enjoy coffee’s complexity. A few simple steps will help you explore origins with confidence:
- Notice the aroma — is it fruity, nutty, floral, or spicy?
- Take a small sip — let it coat your tongue before swallowing.
- Think about the aftertaste — does it linger, brighten, or soften?
- Pair it — try it with chocolate, fruit, or cheese and notice how flavours change.
Keep a simple notebook or join our Discovery Club and soon you’ll have your own atlas of flavour memories.
From Familiar to Fascinating
There’s joy in a reliable house blend, of course. But there’s magic in stepping into the unknown. A Rwandan coffee that tastes like black tea and grapefruit; a Colombian that sparkles with caramel and citrus; a Sumatran with earthy, winey depth.
Each month brings a new chance to discover, to surprise yourself, and to see how coffee can be endlessly different.
Join the Journey
Coffee is more than fuel. It is culture, craft, and connection. At York Emporium, we invite you to go beyond the ordinary, to step into the rich diversity of coffee origins, and to make discovery part of your everyday.
Join the Discovery Club or explore our Roasters Reserve and let your taste buds travel the globe, one cup at a time.
















